PepsiCo agrees global partnership with Mercedes-AMG PETRONAS F1 Team

PepsiCo has agreed a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its brands – Gatorade, Sting, and Doritos – with the Formula 1 team. This multi-year partnership builds on PepsiCo's existing Formula 1 relationship and marks the first time that three  PepsiCo brands will partner with a F1 team.

Through the partnership, fans will see both drivers participate in fan engagement initiatives that will showcase the collective strengths of Gatorade, Doritos and Sting – from behind-the-scenes content to fan-focused activations.