Outernet appoints Independent Talent Group to develop commercial partnerships

November 3rd 2026

Independent Talent Group has been appointed Creative Commercial Agency for Outernet London, taking responsibility for developing brand partnerships alongside programming and original entertainment formats.

The commercial remit includes estate-wide and venue naming rights, founding and category partnerships, and branded entertainment. Activity will span Outernet’s immersive screens and live venues, including the Now Building, Outernet Live and The Lower Third, as well as the upcoming UMusic Hotel Denmark Street.

Independent will draw on its relationships across film, television, music, comedy and sport to develop performances, premieres, content launches and podcast recordings. The partners also plan to create one-off events and recurring entertainment series.

The appointment brings talent, content development and sponsorship sales into a coordinated offering, giving brands opportunities to participate in programming as well as secure venue and category rights.