OMODA becomes Official Automative Partner of the Lloyds Tour of Britain

The Lloyds Tour of Britain has signed automotive brand OMODA as an Official Automotive Partner of the Lloyds Tour of Britain Women and Men. The collaboration will see OMODA integrated into activity surrounding this year's races, including the Omoda VIP in Race Car Experience with further opportunities to engage fans and communities planned throughout the Tour.

OMODA‘s involvement with the Tour will include the King of the Mountain and Queen of the Mountain classifications sponsor.  OMODA will also supply the official vehicle fleet for the race director cars, and in-car experiences.