Olympic and Paralympic cyclists 'Pedal with Purpose'

Lloyds and British Cycling have launched Lloyds Pedal with Purpose, cycling’s first athlete-led social impact programme. The initiative will empower eight Great Britain Cycling Team riders to use their individual voices to drive meaningful change. 

Now in its third year, the long-term partnership between Lloyds and British Cycling champions a shared ambition: to help more people of all ages and abilities access cycling. Lloyds Pedal with Purpose builds on this commitment, giving eight Great Britain Cycling Team riders the platform and support to make a tangible difference in the areas that matter most to them. 

Delivered by the True Athlete Project, over the last five months, riders have undertaken in-person workshops, online seminars and 1-2-1 learning that has guided them through identifying and understanding their own passions which include better emotional support for young men, more accessibility to bikes for disabled riders and championing the benefits of fun and play through sport. 

The first cohort includes Paralympic champion Lizzi Jordan, multiple world champion Jenny Holl and up and coming BMX racer Jos Marnham.