Nordoff and Robbins Music Therapy and LW Theatres announce new partnership

Nordoff and Robbins, the UK’s largest music therapy charity, and LW Theatres have agreed a new partnership, running until 2028.  Uniting performance with purpose in support of Nordoff and Robbins’ life-changing music therapy services, LW Theatres has committed to raising awareness of the charity in front of audiences across its  theatre portfolio, including The London Palladium, His Majesty’s Theatre and Theatre Royal Drury Lane. 

Fundraising initiatives outlined in the partnership include point-of-sale donation prompts, QR code signage at shows, and dedicated messaging in programmes and on screens. In addition, 18 LW Theatres colleagues will be taking part in the 2026 Royal Parks Half Marathon to raise money for the charity. 

Money raised through the partnership will go towards helping Nordoff and Robbins train the music therapists of the future, which costs the charity £19,000 per music therapist over two years.  The partnership’s impact aims to go beyond fundraising, with LW Theatres also providing accessible theatre experiences to Nordoff and Robbins clients to see hit West End musicals including Matilda at the Cambridge Theatre.