Niterra signs as Founding Partner of IG Arena in Japan

Niterra Co.Ltd, Japanese manufacturer of ignition parts and vehicle electronics, has signed a long-term-agreement with Aichi International Arena Co., Ltd., the venue operator of IG Arena, to become the first 'Founding Partner' of the new 17,000-seat IG Arena in Aichi, Japan. 

The agreement will give Niterra exclusive naming rights to one of the main visitor entrance gates, other branding opportunities such as permanent and digital signage within the arena, and the ability to feature its products inside the venue. The five-year Founding Partner agreement was brokered by AEG Europe Global Partnerships.

When the IG Arena opens in summer 2025, it will be one of biggest sports and entertainment facilities in Japan and one of the largest hybrid oval arenas in Japan. The five-story arena’s ‘hybrid oval’ bowl combines the features of both an oval and horseshoe bowl style, enabling it to host multiple types of sports, music, family and special events.