MotoGP appoints CAA Sports as exclusive global sponsorship agency

MotoGP Group has appointed CAA Sports, a division of entertainment and sports agency Creative Artists Agency (CAA), as its exclusive global agency to accelerate the evolution of its commercial programme and unlock new partnership opportunities worldwide. 

“This partnership marks a key step in delivering our commercial strategy - building on the strength of what we have already created and taking it to the next level,” said Carmelo Ezpeleta, CEO of MotoGP Group. “MotoGP already offers partners a powerful global platform, and with CAA we are in a strong position to unlock even greater value, attract new categories, and deepen our relationships with brands worldwide.” 

“MotoGP is a premium global sports platform with a loyal and highly engaged fanbase,” said Paul Danforth, CAA Managing Director and President, CAA Sports. “The championship’s rapidly growing international profile offers brands a unique opportunity to connect with audiences through world-class competition, premium events and year-round content.”