Mongoose reshapes leadership following Bray Leino Events merger

Mongoose has announced a new leadership structure following its merger with Bray Leino Events, with appointments spanning Asia, North America, partnerships, experiences and communications.

Neel Chhaya joins from DDB Asia as Managing Director, Asia. Based in Singapore, he will lead the expansion of the agency’s sports and experiences business across the region, bringing more than 18 years’ experience in integrated marketing across APAC.

Alistair Watkins becomes President, North America, relocating to New York to grow the partnerships business and expand its events and experiences offering into sport and entertainment.

In the UK leadership team, Charlotte Birley becomes Managing Director, Experiences, overseeing experiential activity, live events and exhibitions. Will Dineen becomes Managing Director, Partnerships, responsible for rights holder representation, sponsorship sales and brand and rights holder consulting.

Grace Mennem takes on the role of Managing Director, Communications, leading PR and communications with a particular focus on luxury clients in sport.

All five will report to CEO Chris O’Donoghue. The changes bring the expanded agency’s services under dedicated divisional leaders while strengthening its regional leadership in the US and Asia.