Mongoose merges agencies into one entity

Mongoose has merged specialist agencies - Mongoose Sports & Entertainment, Populate Social, and Singapore-based experiential agency ALIVE - into one global agency.

The expanded agency will bring together expertise across social media, influencer marketing, experiential events, PR, sponsorship activation and commercial strategy. The agency will deliver for global clients including The North Face, NFL, Chelsea FC, Merlin Entertainments, British Army Sport, Changi Airport Group, New Balance, and Bupa, operating across the UK, US, Asia Pacific and the Middle East.

“We don’t believe in labels,” says Chris O’Donoghue, CEO of Mongoose Group. “We believe in people. We build communities who give us 'The Unfiltered Perspective™' on the world around them.”

As part of the new model, Influence, specialists in high-tech sports,  will continue to operate under its own name and identity within the Mongoose Group.