MI London signs BKT Tyres as official Hundred partner

MI London has announced a new partnership with BKT Tyres, the off-highway tyre manufacturer, ahead of the 2026 season of The Hundred.Under the agreement, BKT will become an official partner of the franchise, with its branding appearing on the sleeves of both the men's and women's playing kits.

The deal further strengthens BKT's extensive presence in cricket sponsorship. The company previously served as Official Sleeve Partner of The Hundred in 2024 and has also partnered with the Indian Premier League, Women's Premier League and Australia's Big Bash League. Beyond cricket, BKT has established long-term partnerships with properties including the Six Nations and Spain's top-flight football competition, La Liga.

MI London have won five titles across the competition, claiming the women's championships in 2021 and 2022 before securing three consecutive men's titles between 2023 and 2025.

Rajiv Poddar, Joint Managing Director of BKT, added: "Ambition, global vision and commitment to excellence are the foundations of our daily work, values that sport embodies at its highest level.

"Cricket has always been a key pillar of BKT's sports marketing strategy, and this partnership represents another important milestone in our commitment to strengthening our connection with fans around the world through one of the sport's most exciting new platforms."