Manchester City extends global partnership with Unilever brand Rexona

Manchester City has extended its long-term global partnership with Unilever brand, Rexona.  The extension will see Rexona, also known as Sure, Degree, Shield and Rexona across the world, continue as a partner of both the men’s and women’s teams, and will mark almost a decade of partnership.  Since joining as a partner of the men’s team in 2018 and renewing in 2020 to include the women’s team, the latest agreement signifies the ongoing commitment of Rexona as a global partner through to the end of the 2026/27 season. 

Throughout the partnership to date, Manchester City and Rexona have worked together, celebrating key moments including the Club’s h fourth Premier League title in a row, as well as supporting players during international tournaments including the recent UEFA Women’s Euros 2025 and CONMEBOL Copa América. 

Rexona will further support the Club through match day activation at the Joie Stadium, home of Manchester City Women, during the Women’s Super League season. 

Peter Laundy, SVP of Partnerships at City Football Group, commented: “We’re excited to build on our work together to date, as we continue to deliver impactful campaigns, leading content and special experiences for our fans across the world.” 

Benjamin Curtis, Global Brand Vice President for Rexona, added: "Manchester City represents the highest standards of performance and consistency, qualities that reflect everything Rexona stands for. 

“We’re excited to continue this partnership with a club that never lets up and together bring fans closer to the action through products and experiences they can count on – built on a promise that won’t let them down.”