Liverpool FC and EC Markets sign global partnership

Liverpool FC and EC Markets have entered into a multi-year global partnership, which will see the forex, indices, equities and commodities broker become an official global partner of Liverpool Football Club. 

By working with LFC, EC Markets will have the opportunity to engage new audiences in international markets through the club’s extensive digital channels and global fanbase. 

The new partnership will also include significant branding opportunities at Anfield, with pitch-side LED displays and digital advertising boards seen by 504 million TV viewers per season. The company’s branding will debut at Anfield during the pre-season doubleheader against Athletic Club on 4th August. 

Speaking of the partnership, Ben Latty, chief commercial officer at Liverpool Football Club, said: “We want partners who share our passion, ambition, and commitment to innovation, and are proud to welcome EC Markets to the LFC family."