LFC extends Google Pixel global partnership, as Google Gemini becomes Official Consumer AI Partner

Liverpool FC has signed Google Gemini as its new Official Consumer AI Partner and has extended Google Pixel’s role as the club’s Official Mobile Phone Partner.  Together, LFC and Google Pixel have built on their commitment to closing the visibility gap between men's and women's football. During the 2025/26 season alone, Pixel-branded content has generated more than 13 million views and over half a million engagements on LFCW platforms. The partnership has also delivered high-profile campaigns across the past three seasons achieving more than one billion video views

Ben Latty, chief commercial officer at LFC, said: "Our partnership with Pixel has always been built on a shared commitment to innovation, creativity and bringing supporters closer to the club.  The addition of Google Gemini marks an exciting new chapter and reflects our shared ambition to explore emerging technologies that can enhance how we create, connect and engage with our global fanbase. Together, Google Pixel and Google Gemini will help us continue to push boundaries, tell stories in new ways and build on the incredible work we've already achieved across both the men's and women's game."

Eileen Mannion, Vice President of Marketing at Google, said: “By expanding our collaboration to include Google Gemini’s advanced agentic capabilities, fans can access a proactive personal assistant for match day planning and dive deeper than ever before into match and club insights. Together with LFC and their global fanbase, we will continue to push boundaries and redefine how fans experience the game we all love."