Kia and Surrey announce biggest partnership in domestic women’s cricket

Kia has renewed its commitment as headline partner of the women’s team of Surrey County Cricket Club for a further three years, running until the end of 2029. The six-figure deal is the biggest standalone partnership with a domestic women’s cricket team .

Alongside continuing as the front-of-shirt sponsor across the team’s T20, One Day Cup, and training kits, Kia will champion women’s cricket and support Bryony Smith’s team.

As part of the partnership, Kia will also take Surrey supporters into the dressing room this summer with a new podcast, offering insight from the players themselves and providing a behind-the-scenes look into the world of the Three Feathers. 

Inspiring the next generation of cricket players and promoting the women’s game remains a crucial aspect of the association between Kia and Surrey, as it has been throughout their 16-year-strong partnership. To bring that promise to life, plans are in place for Surrey players to return to grassroots and meet-and-greet with girls’ teams and deliver cricket coaching masterclasses. 

Kia will be inviting a young fan onto the pitch to hand the ’Player-of-the-Match’ Award in each of the 12 women’s games to be played at the Kia Oval.

This will be an addition to the bespoke fan zone called ‘The Best Seats in the House’ and the ‘Kia Catch’ that allows fans to win £1,000 by catching a six in the stands – both initiatives have become popular features of the Vitality Blast match day experience at the Kia Oval.