Icon’s Branding Makes Splash At World Swimming Championship

Icon’s joint venture operation in the UAE, ICON-Prolab, has won accolades from FINA, the world’s top swimming organisation, for its branding, signage and way-finding at the recent 10th FINA World Swimming Championship in Dubai.
Held for the first time ever in the Middle East, the championship took place at the purpose-built Hamdan bin Mohammed bin Rashid Sports Complex, a 15,000 seat state-of-the-art aquatics venue and attracted 30,000+ spectators, 1,000+ swimmers and 250+ media from 140 countries.
Executive Director of the Championships, Cornel Marculescu, said: “We were delighted, not only with ICON-Prolab’s innovative design but also with the quality of work and flexibility in preparing the signage for this event.”

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