Heineken Beverages brings three brands to Icons Cup South Africa

Heineken Beverages has signed a two-year agreement with the Icons Series, becoming a multi-brand partner of the Icons Cup South Africa, which takes place at The Links at Fancourt from 11–13 December 2026.

The agreement sees Windhoek Beer named Official Beer Partner, Savanna Cider Official Cider Partner and Amarula Liqueur Official Cream Liqueur Partner.

Windhoek will take ownership of the tournament's 19th Hole hospitality experience, while Savanna and Amarula will deliver fan activations and viewing experiences across the course.

The sponsorship extends beyond the tournament itself, with promotions at Western Cape golf clubs and selected retailers in George offering consumers incentives and opportunities to win tickets.

The partnership provides Heineken Beverages with a platform to activate three brands through distinct experiences while sharing the commercial benefits of a single sporting property.