Guy Laroche fragrance Drakkar Bleu sponsors endurance brand Spartan

Spartan, obstacle course race and endurance brand, has signed a new partnership with Drakkar Bleu, the latest fragrance from French designer Guy Laroche, as the Official Men’s Fragrance Partner across Europe. Drakkar will activate across key Spartan events in the UK, France, Germany, Spain, and Italy in 2025.