Great Britain Cycling Team signs four-year Elite partnership

The Great Britain Cycling Team has agreed a four-year partnership with Elite, running until 2030 and covering preparations for and competition at the LA 2028 Olympic and Paralympic Games.

Elite will supply turbo trainers, bottles and training rollers to riders across all seven Olympic and Paralympic disciplines, including those progressing through the team’s Performance Pathway. The agreement builds on British Cycling’s partnership with Madison, which dates back to 2014. Elite is among the brands in Madison’s portfolio.