Goodwood expands multi-year deal with Heineken

Goodwood has expanded its exclusive deal with Heineken UK in a new multi-year deal as the ‘Official Beer Partner’ and preferred pour across all Estate venues and events.

The new three-year contract grants Heineken exclusivity across all 19 days of horseracing, including Qatar Goodwood Festival presented by Visit Qatar (29 July-2 August), the recently held Festival of Speed presented by Mastercard, Goodwood Revival (12-14 September), Members' Meeting presented by Audrain Motorsport (April 2026) and Goodwoof (16-17 May 2026).

Heineken also enhanced its sponsorship of the last week’s Festival of Speed with a larger presence around the theme of this year’s event – a celebration of 75 years of the Formula 1 World Championship.  

Heineken UK is the UK’s largest beer and cider company behind some of the UK’s most loved pints, including Amstel, Birra Moretti, Heineken®, Heineken® 0.0.  Inch’s Cider, Old Mout, and Brixton Brewery beers.

Richard Campbell, Trading Director at Heineken UK, said: "This new multi-year agreement not only strengthens our collaboration but also allows us to continue to engage with fans and visitors in innovative new ways. Our focus on enhancing the guest experience at these prestigious events is unwavering, and we look forward to celebrating throughout the season."