Fnatic appoints IMG as global commercial agency

Global gaming and esports performance brand, Fnatic, has appointed IMG as its exclusive commercial agency to accelerate the esports organisation’s growth worldwide. 

Under the agreement, IMG will provide new sponsorship opportunities for Fnatic across its performance team’s jersey, talent, and digital assets. This includes branded content opportunities for Fnatic’s global network of content creators and pro gamers, who have a combined following of over 35 million.