Elixirr and Velon bring live rider data to Lloyds Tour of Britain

Lloyds Tour of Britain is to work with Elixirr and Velon to enhance viewing experience for fans. As Official Race Insights Partner of the Lloyds Tour of Britain, Elixirr will work alongside Velon, a technology and media company owned by leading professional cycling teams, to bring fans closer to the action through live rider performance data and analysis.

The initiative builds on Elixirr’s partnership with The Lloyds Tour of Britain as its Official Race Insights Partner, using data and technology to enhance how fans experience and engage with the sport.  This will be the first time live rider data has been integrated with the broadcast of a women’s World Tour stage race, showing the commitment of the partnership to raising the profile of women’s sport.