e.l.f. renews Tottenham Hotspur Women partnership

e.l.f. Brands will continue as Tottenham Hotspur Women’s Official Back of Shirt Partner for the 2026/27 season, building on a first year combining matchday activation with grassroots engagement. Since launching in September 2025, the partnership has welcomed 180 young girls and coaches to Tottenham Hotspur Stadium for a hospitality takeover, alongside product gifting and fan experiences.

Next up: product sampling at the women’s north London derby on 24 October.

The renewal offers a useful example of how beauty brands can connect with women’s football audiences through community access and product experiences.