ECB and Cawston Press announce new partnership

The ECB and Cawston Press have announced a multi-year agreement for the soft drinks brand to become the Official Soft Drinks Partner and Official Drinks Break Partner of England Cricket.

Cawston Press will provide the drinks bottles and carriers for all the drinks breaks in England Men’s and Women’s internationals across the country. In stadia, fans will also see branded perimeter LEDs, programme advertising and big screen content featuring England players during the Cawston Press Drinks Breaks.

As part of the partnership, refreshed co-branded packaging featuring the 'We are England Cricket' logo will take the partnership into supermarkets, homes, cafes, restaurants and pubs across the England and Wales. The updated designs will appear across the full Cawston Press portfolio, including Pressed Juices, Sparkling Soft Drinks and kids Fruit Water drinks.

The sponsorship follows the earlier announcement this year that Cawston Press had become the headline sponsor of the National Village Cup to also engage and support grassroots cricket.The ECB and Cawston Press have announced a multi-year agreement for the soft drinks brand to become the Official Soft Drinks Partner and Official Drinks Break Partner of England Cricket.

Cawston Press will provide the drinks bottles and carriers for all the drinks breaks in England Men’s and Women’s internationals across the country. In stadia, fans will also see branded perimeter LEDs, programme advertising and big screen content featuring England players during the Cawston Press Drinks Breaks.

As part of the partnership, refreshed co-branded packaging featuring the 'We are England Cricket' logo will take the partnership into supermarkets, homes, cafes, restaurants and pubs across the England and Wales. The updated designs will appear across the full Cawston Press portfolio, including Pressed Juices, Sparkling Soft Drinks and kids Fruit Water drinks.

The sponsorship follows the earlier announcement this year that Cawston Press had become the headline sponsor of the National Village Cup to also engage and support grassroots cricket.