CSM Sport & Entertainment rebranded as Wasserman

Global sports, music, and entertainment company Wasserman has rebranded its acquisition CSM Sport & Entertainment as Wasserman. Integration of the two companies has been taking place since the acquisition in October 2023, and will continue throughout 2024.

The rebrand of CSM – paired with the 2023 acquisition of  entertainment management and production company Brillstein Entertainment Partners (which launched Wasserman’s entertainment division) and the 2021 launch of Wasserman Music – strengthens Wasserman’s position within the sports, music, and entertainment industries worldwide.

"This rebrand marks the next evolution of the global Wasserman brand,” said Casey Wasserman, Wasserman Chairman and CEO. "Our teams have been working collaboratively over the past six months, and we are already realising the power of our expanded capabilities and worldwide reach, which together allow us to best serve both current and future clients.”

“This is a significant milestone and an exciting new chapter,” said Matt Vandrau, Wasserman President, EMEA & APAC. “It also sees the launch of three new business units - Wasserman Live, Wasserman Rights Sales and Wasserman Hospitality Sales – each of which further bolster Wasserman’s global service offering. By coming together as one unified brand, we have built a unique proposition that we believe will drive the business of sports, music, entertainment and culture for years to come.”