Coca-Cola bottles Premier League matchday anticipation with ‘Guess The Goals’ campaign

Coca-Cola, in partnership with the Premier League, has launched Guess The Goals - a national promotion built around one of football fandom’s most instinctive matchday rituals: predicting goals before the weekend matches kick off.

The campaign, from creative agency Ear to the Ground, invites fans across Great Britain and Ireland to scan custom-designed Coca-Cola cans each match week and guess the total number of goals scored across the fixtures. By turning pre-match speculation into a rewarding experience, Coca-Cola is embedding itself in the optimism, excitement and shared debate that defines matchday culture.  Read on.