Carolina Jaramillo to lead Fuse Colombia ahead of Bogotá launch

November 3rd 2026

Fuse, Omnicom Media’s global sports and entertainment division, has appointed Carolina Jaramillo as Head of Fuse Colombia ahead of the launch of its Bogotá office.

Jaramillo brings more than 15 years’ experience in sports and entertainment partnerships and brand strategy across Latin America. She will work alongside Cristian Jaramillo Betancur, Chief Growth Officer & Managing Director, overseeing strategy, business development, creative work and the partnerships offering.

The Colombian operation will combine strategic planning, creative, data, production and media partnerships. Its “Panel de Creators” model will bring clients together with strategists, creatives, athletes, journalists and entertainment creators to address business challenges.

The launch extends Fuse’s Latin American presence, combining local expertise with Omnicom Media’s data, technology and agency network.