Campaign focus: Aston Villa fans’ belief stitched into the fabric of the club in new Xapo Bank campaign by Ear to the Ground

Aston Villa and Xapo Bank, in partnership with Ear to the Ground, have launched a new campaign celebrating belief, resilience and the rewards of thinking long term. For the first time in the club’s history, supporters’ messages will sit physically behind the players all season long - literally getting fans behind the team.

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