British & Irish Lions sign Charles Tyrwhitt as official menswear partner

The British & Irish Lions has signed Charles Tyrwhitt as its Official Menswear Partner for the Tour to Australia in 2025. Following long-term investments in rugby and relationships with past and present players, Charles Tyrwhitt will collaborate with The British & Irish Lions to tailor an collection of bespoke formalwear which will be worn by the men’s 2025 touring squad. The partnership will also see the release of an official British & Irish Lions Supporter Collection, launching later this year. 

Tom Halsey, Chief Commercial Officer of The British & Irish Lions, said: “We are delighted to be partnering with Charles Tyrwhitt for the 2025 Australia Tour. Charles Tyrwhitt’s reputation for exceptional craftsmanship and attention to detail along with their passion for rugby makes them an ideal fit for the Lions. We are excited to see the Lions squad, extended touring party and our supporters in this unique Lions collection for what’s set to be a record-breaking Tour in 2025.”

Commenting on the announcement, Charles Tyrwhitt’s Chief Marketing Officer, Joe Irons, says: “As rugby fans ourselves at Charles Tyrwhitt, we’re as much of a supporter as we are a sponsor, so we’re delighted to be part of the next tour to Australia in 2025. As a British menswear retailer also selling in Ireland, we’re keen to build on our connections with rugby and we can’t wait to see English, Scottish, Welsh, and Irish fans embracing our Lions collection”.