British Equestrian appoints Mongoose

Sports, entertainment and lifestyle agency Mongoose has been appointed as the sponsorship and partnership agency for British Equestrian, the national federation for horse sports and activity in the UK. Mongoose will conduct a strategic review of British Equestrian’s existing sponsorship landscape and help commercialise the sport.

Mongoose will be responsible for developing a partnership model to include creation of narrative-led rights packages and valuation of commercial assets.

The remit is UK-led with a global commercial focus, ensuring British Equestrian’s proposition resonates with both domestic and international brand partners.

Laura Owen, COO and Co-Founder, Mongoose said: “Equestrian is in a unique position as a sport that already embodies equality. Our role is to help British Equestrian articulate that truth clearly, build a compelling commercial narrative around it, and create partnerships that adds genuine value for brands, the sport and its audience.”