British Cycling Ventures strengthens commercial leadership team with two senior appointments

British Cycling Ventures has strengthened its commercial leadership team with two senior appointments - Claire Humphris joins as Chief Marketing Officer, while James Glover will take up the role of Head of Business Development. Both roles sit at the heart of BCV’s ambition to unlock new commercial opportunities, diversify revenue streams and scale up it portfolio of assets, partnerships and events.

Speaking on both appointments, Darren Henry, Managing Director of British Cycling Ventures, said: “The strengthened leadership team will play a central role in accelerating BCV’s commercial performance, supporting British Cycling’s ambitions both on and off the bike and helping to build a more resilient and diversified commercial model for the future. www.sponsorship-awards.co.uk