Brentford partners with HPE to support digital matchday experience

Brentford FC has announced a partnership with Hewlett Packard Enterprise (HPE) to support digital fan engagement and stadium operations at Gtech Community Stadium.

The agreement follows the deployment of HPE networking technology across seating, concourses, hospitality areas and the stadium perimeter. The infrastructure supports access to the club’s app, content, interactive activities and competitions, with further loyalty and supporter engagement initiatives being explored.

It also supports digital ticketing, steward devices and health and safety processes.

Fran Jones, Brentford’s commercial director, said: “HPE has given us a reliable foundation across Gtech Community Stadium that supports both our supporters and our teams. It also gives us the flexibility to explore new digital experiences as we continue to evolve the matchday.”

Mark Weeks, HPE networking sales director, UK & Ireland, added: “Our work with Brentford FC shows how a strong foundation can help clubs introduce new services and innovations over time.”