BetWright & Norwich City FC renew partnership

BetWright has renewed its partnership with Norwich City FC, continuing as a Principal Partner and official Men's Back-of-Shorts sponsor for the 2026/27 season. Canaries fans will once again see the BetWright logo displayed on the back of the men's first team shorts throughout the upcoming campaign.

As part of the extended agreement, BetWright will continue to feature across Norwich City's official partner ecosystem, including brand and link placement within the club's partner section, alongside a fresh programme of activations and social media activity to engage supporters throughout the season. Joint campaigns supporting the local East Anglian community will also continue into the new season, with further details to be announced.

BetWright's branding will once again be featured on advertising boards at the 27,000-capacity Carrow Road in all domestic matches across the Championship and cup competitions - now expanded to include two permanent advertising boards on the City Stand, positioned within the TV arc.