BetWright agrees new partnership with Norwich City FC

BetWright has agreed a new partnership with Norwich City FC, as a Principal Partner and official Men’s Back-of-Shorts sponsor for the 2025/26 season.

Through this partnership, Canaries fans will see the BetWright logo featured on the back of the men’s first team shorts during the ongoing season. The deal marks the start of a wider collaboration between the Championship club and the East Anglia-based company.

As part of the agreement, BetWright will feature across Norwich City’s official partner ecosystem, including brand and link placement within the club’s partner section, alongside a programme of activations and social media activity. There will also be joint campaigns that aim to benefit the local East Anglian community, such as a BetWright, a defibrillator installation campaign around the county.

BetWright’s branding will be featured on advertising boards at the 27,000 capacity Carrow Road in all domestic matches this season across the Championship and cup games.