bet365 builds on Never Ordinary campaign with series of fan experiences

bet365 is building on its global advertising campaign, Never Ordinary, with a series of fan experiences in the UK and across global markets.  

The pop-up activations will allow fans an opportunity to experience the extraordinary and win money-can’t-buy experiences at sporting events, including horse racing, boxing, football and more.  

An unassuming ticket office evolves into a fully-branded hub once fans step inside.  The activations will first launch in the UK, with plans to expand globally in 2024. The first Never Ordinary ‘Ticket Office’ experience took place last weekend at Wetherby Racecourse, where guest host and ‘ticket officer’, Zac Djellab, was there to offer racegoers the chance to win an elevated race day experience. 

The experiential and subsequent content creation is being handled by creative communications agency, Hatch.