Bally Bet tells fans to ‘Check Your Bally’s’ in cancer awareness push

This Testicular Cancer Awareness Month, Bally Bet has teamed up with The OddBalls Foundation and Nottingham Forest to encourage fans to ‘Check Your Bally’s’. Bally Bet will help The OddBalls Foundation raise crucial awareness through a dedicated matchday takeover of Nottingham Forest vs Burnley in the Premier League on 19 April.

Using the natural habits of football fans, Bally Bet will deliver the ‘Check Your Bally’s’ message across stadium LEDs, big screens and the matchday programme, reminding supporters that checking should not stop at offsides, penalties and last-minute winners. Content featuring Nottingham Forest first team players will also promote the cause across digital and social channels, helping to extend the message beyond the stadium.

Crucially, ‘Check Your Bally’s’ will move beyond awareness and into action. The OddBalls Foundation will be on site at the City Ground, offering fans the opportunity to speak to trained professionals.