Aviva signs naming rights partnership with Bristol’s new live entertainment venue

YTL Live, the operating company for the new live entertainment complex in Bristol, has signed Aviva as the new partner of Bristol’s 20,000 capacity indoor arena.

The long-term multi-million-pound sponsorship agreement secures naming rights for the venue, which will be known as Aviva Arena when it opens in late 2028. It will be one of the largest venues in the country and a first of its kind for the West of England. An estimated 1.4 million people are expected to attend live music, sports and entertainment at Aviva Arena each year.

Work has commenced to transform the  Brabazon Hangars, birthplace of all the UK’s Concorde supersonic jets, into a live entertainment destination. The entire complex, called YTL Live, will house Aviva Arena in the central and largest of the three Brabazon Hangars, as well as a conference and exhibition space, and is expected to contribute an estimated £1 billion to the wider Bristol economy over the first decade of operation.

The Aviva Arena is expected to host more than 120 major events every year.