Aldar signs five-year partnership with The O2

Real estate developer Aldar has become a Principal Partner and Official Real Estate Partner of The O2 in a five-year agreement that includes naming rights to the venue’s new premium hospitality space, The LEVEL by Aldar.

Brokered by AEG’s Global Partnerships division, the deal gives Aldar presence across the destination and opportunities to engage guests through bespoke experiences. The company has a growing UK footprint through residential developer London Square.

The LEVEL by Aldar is the partnership’s first major activation. It will transform 12 existing suites into a hospitality destination for approximately 280 guests, combining premium seating, lounge access and curated food and drink.

The investment comes ahead of The O2’s 20th anniversary in 2027, with demand for premium experiences at the venue up 49% since 2022.