160over90

About 160over90

160over90, part of the Endeavor network, is a cultural marketing agency that elevates brands by connecting consumers to culture and their passions. Channel-agnostic, the 800+ team executes across content and video production, cultural strategy, creative development, creator marketing, digital services, entertainment marketing, experiential, media planning, partnerships, public relations, and social media. As part of Endeavor’s continued commitment to service clients in China, Asia-Pacific and beyond, 160over90 acquired Mailman Group, a leading digital sports agency and content engine. A strategic investment was also made in Obsidianworks, the culture-powered media and marketing agency founded by Michael B. Jordan and Chad Easterling that speaks to diverse demographics and communities, as well as Zillenials. In 2023, 160over90 acquired XYZ, a creative experience agency that has delivered live activations across Europe, the US and India.

Comms contact: Bianca Mooney at BMooney@160over90.com