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Sponsorship in the News
Synergy Secures Jameson Global PR Account
Film Sponsorship: Specialist marketing consultancy Synergy has strengthened its consumer, film and lifestyle portfolio by securing the global consumer PR brief for Jameson, the Irish whiskey brand. The win expands the agency’s...
French Wines Sponsors £10 Mondays at Royal Court
Arts Sponsorship: The Royal Court is working in partnership with French Wines who are sponsoring the successful and long-standing programme of accessible tickets for Monday performances. The £10 Mondays scheme has introduced new...
‘Road to Aintree’ bonus launched by Tote and Jockey Club Racecourses
Horseracing Sponsorship: Tote and the UK’s largest racecourse group, Jockey Club Racecourses, has developed a windfall bonus scheme centred around the John Smith’s Grand National, leading up to the Aintree showpiece in April...
Inflated Crowd Figures Could Short Change Sponsors
Sponsorship Research: Sports crowd attendance measurement is frequently inaccurate and can dupe sponsors into believing that properties have an increased value, according to research published by the International Journal of...
Gold Award for Icon’s work at the FIFA World Cup 2010
Sponsorship Branding: Event branding and production specialists Icon received recognition for their work when they collected the Gold Award and trophy in the Event Look category at the 4th International Sports Event Management...
