Sponsorship in the News

British Champions Series Offers Full Naming Rights

Horseracing’s British Champions Series has created and released a headline commercial partnership package for the new premier horseracing series to which launch in May 2011. This is the first time that brands will be able to associate themselves...

JCB Extends Sponsorship of Cheltenham Racecourse

JCB, the world’s third largest manufacturer of construction equipment, has agreed a two year commercial partnership with Cheltenham Racecourse, expanding its current relationship.

JCB has renewed its sponsorship of the Grade 1 JCB...

Car Retailer JCT600 Comes Into Bat For Yorkshire

Cricket Sponsorship: Yorkshire County Cricket Club has secured the region’s largest independent car retailer, JCT600, as the club’s main official sponsor, in a six figure, three year deal.Taking effect from the beginning of next...

Hollis Sponsorship Awards – Six Weeks And Counting

The Hollis Sponsorship Awards are open for entry with the early bird deadline on December 17th and final deadline on January 18th 2011.  To find out how, when and why to enter, please visit our new website –...

Synergy Secures Jameson Global PR Account

Film Sponsorship: Specialist marketing consultancy Synergy has strengthened its consumer, film and lifestyle portfolio by securing the global consumer PR brief for Jameson, the Irish whiskey brand. The win expands the agency’s...