Sponsorship in the News

IMG Appointed Official TV Partner to Volvo Ocean Race

Global production and distribution company IMG Media is confirmed as official television partner to the Volvo Ocean Race 2011-12.  “Our ambition is to create ‘event’ television that becomes ‘appointment to view’,” says Adam Binns, Director of...

National Theatre Celebrates Dorfman Donation

In a week when the arts were hit by news of devastating cuts to their funding, Lloyd Dorfman CBE, Founder and Chairman of Travelex and a member of the National Theatre Board, pledged a personal philanthropic gift of £10 million to the National’s...

Premier League Leads Way In Jersey Sponsorship Spend

Jersey sponsorship across the top European leagues has never been quite so lucrative.    Sponsors spent 470.7 million Euros in the football Sport+Markt. The Barclays Premier League leads the way in Europe with 128 million euros. “The Premier...

Arts & Business Dealt Massive Blow By Funding Cuts

Arts & Business, the body whose role is to encourage business into the arts, was dealt a massive financial blow today when it learnt this morning that the Arts Council England (ACE) is to cease any financial support by 2013 and that it will...

ICC and Castrol Sign Partnership Deal

Leading lubricant company Castrol has added to its portfolio of high-level sports sponsorships by becoming the official performance partner of the International Cricket Council giving them presence at all ICC cricket events for the next five...