Two Circles expands into Germany

Sports marketing company Two Circles has announced the next stage of its international expansion, with a new move into Germany.  

The expansion sees the appointment of 20 senior consultants in Cologne with extensive national and international expertise in working with brands and rights holders such as P&G, Henkel, Nestlé, BMW, Zurich Insurance, Julius Baer, FIFA, Formula 1, and Formula E.

The new team is led by experienced marketing expert Lars Stegelmann, whose experience in sports, media, and entertainment business spans several roles, including Nielsen Sports, Visa Cash App RB Formula One Team, Formula E, FIFA and UEFA, and strategy consultants and data specialists Sebastian Kurczynski and Dr. Jan Dreisbach. They will be supported by existing Two Circlers, Kristian Gotsch, Managing Director EMEA at Two Circles, and Bettina Baer, Client Service Director.