JCB Extends Sponsorship of Cheltenham Racecourse

JCB, the world’s third largest manufacturer of construction equipment, has agreed a two year commercial partnership with Cheltenham Racecourse, expanding its current relationship.

JCB has renewed its sponsorship of the Grade 1 JCB Triumph Hurdle for the 10th and 11th year, with the next edition run as part of the famous Cheltenham Festival on 18 March 2011, and added a series of three lead up races on the ‘Road to Cheltenham’.

The three new races in JCB’s Jump racing sponsorship portfolio are Juvenile Hurdles* which will each be called The JCB Triumph Hurdle Trial and run over circa 2 miles at three major Cheltenham fixtures: The Open on Saturday 13th November 2010, The International on Saturday 11th December 2010 and Festival Trials Day on Saturday 29th January 2011.

Matt McClurg, GM Brand & Marketing at JCB, said: “We are delighted to continue our support of the Cheltenham Festival and the extension of our sponsorship with the JCB Triumph Hurdle Trials builds on our successful partnership with Cheltenham over recent years.”

Peter McNeile, Director of Sponsorship at Cheltenham Racecourse, added: “We are extremely pleased that JCB is extending its sponsorship at Cheltenham. It makes enormous sense for both racecourse and sponsor to link such a famous brand to a related series of top class events, leading to The Festival, which is always the pinnacle of the Jump racing season.

“The company has been a terrific partner over the last ten years, and I’m sure that the JCB brand will gain even greater exposure this season, given the number and the profile of races under its banner.”

*Races over hurdles for horses aged three years old up to the end of the year and four years old from the turn of the year

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