ESA Conducts Pan-Euro Beer Company Support and Sponsorship Survey

The brewing industry has long been a major sponsor of sport, the arts, culture, science and academia and social and community programmes. In a attempt to demonstrate and quantify the contribution that brewers across Europe make to the well-being, culture, leisure time and knowledge of EU citizens, the European Sponsorship Association is compiling a comprehensive list, as well as some case studies, of all the many activities and events supported by brewers.

To that end, any organisation with knowledge of beer sponsorships or community support in any European country, either as a sponsor or a rights holder, is encouraged to fill in a confidential online survey available via William Fenton (william.fenton@sponsorshipideas.com). No data on individual deals is to be used, the data is simply to be used in aggregate form.

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