Attivo joins Worcestershire County Cricket Club as Principal Partner

Financial planning firm, Attivo, has elevated its partnership with Worcestershire County Cricket Club by becoming front of shirt sponsor of both the men’s and women’s Worcestershire Rapids T20 Vitality Blast and the Metro Bank One Day Cup for the 2025 season.  The multi-year agreement sees Attivo move from Official to Principal Partner of Worcestershire, to include shirt branding rights along with fan integration hospitality and broader brand integration.