Integrated agency Adam & Eve’s run of good form continued this week with the news it has secured a marcoms brief from the Williams F1 team. Under the terms of the deal, it will help William establish its brand positioning then develop a creative approach which can woo sponsors.
Williams GP Engineering director of marketing Dominic Reilly said: “Adam & Eve’s approach is what we were looking for to help us realise the potential of Williams as a sponsorship opportunity for domestic and global brands.”
Adam & Eve has had a purple patch in the sponsorship space. Earlier this year, it was appointed by Lloyds TSB to work on its sponsorship of the London 2012 Olympics.