Hollis Sponsorship Bulletin

Sports and entertainment group Wasserman Media Group is to manage Castrol’s 2010 FIFA World Cup ambassador programme. As part of the partnership, WMG will negotiate, secure and manage a number of high profile ambassadors for the South Africa-hosted event. Commenting on the arrangement, Castrol global sponsorship manager Donald Smith said: “Our association with Wasserman has already delivered strong value to our business through accessing their skills and capabilities.”