Specialist marketing consultancy Synergy has been appointed by UEFA to provide PR support for the UEFA Champions Festival and the UEFA Women’s Champions League final following a competitive pitch. The brief tasks Synergy with implementing a PR campaign to drive awareness and attendance for the UEFA Champions Festival and the UEFA Women’s Champions League Final in conjunction with UEFA. Both are part of week-long events taking place in London in the week leading up to the UEFA Champions League Final 2011.
Ahead of the UEFA Champions League Final on Saturday 28th May, London will host a week of celebrations and activity – the UEFA Champions Festival – offering fans the opportunity to participate in various football related activities, all for free. The Festival will give fans the chance to have their photo taken with the trophy, take part in skills sessions with UEFA ambassadors and watch Gary Lineker’s England team take on the rest of Europe in an Ultimate Champions Match. Held in London’s Hyde Park, the UEFA Champions Festival hopes to attract 80,000 people over the eight day period.
The UEFA Women’s Champion’s League Final is a relatively new addition to the UEFA Champions League Final events, being played only for the second in the same city during the Final week. The top two women’s European club sides will take to the field at the 22,500 capacity Craven Cottage on Thursday 26th May 2011.
Adam Raincock at Synergy said: “The UEFA Champions League Final is the most watched annual sporting event in the world and we look forward to developing an innovative PR programme that will share the excitement with thousands of fans throughout London.”