Valero Energy Ltd, who market fuel in the UK under the Texaco brand and is the Official Motor Fuel Partner to the Football League Championship, has launched a new Facebook site, Texaco FC (Fan Central). Texaco FC will host new and exclusive player and manager interviews from the npower Championship. The site will also serve as an online forum for news and stories for football fans around the country. Those who visit the site will be able to view video content, enter monthly competitions, and put their questions via Twitter to Championship club managers. Fans are also able to play Texaco’s two official online games of the npower Championship, Texaco Fantasy Football and Texaco Football Predictor.
Texaco has teamed up with Fenners, from Sky Sport’s Take it Like a Fan, to visit club training grounds and interview players and managers to create the new and exclusive video content for Texaco FC.
Stuart Morgan, Head of Partnerships at The Football League said: “The Texaco FC fan site is an interactive hub for fans of Championship clubs to compare their progress in both online games and enjoy exclusive content from players and managers.
“The platform represents another exciting step forward in our relationship with Texaco and further engages their brand with thousands of supporters.”
Stuart McBride, Brand Specialist for the Texaco brand in the UK, added: “It’s now our fourth year of sponsoring the npower Championship and we are extremely excited by the development of Texaco FC. The video content is very original and gives fans a completely different insight in to what goes on behind the scenes at their club. We are confident that the content will also be enjoyed by fans from other clubs too and we invite them to share their opinions on our Wall, as well as entering our competition and updating their teams and predictions with Texaco Fantasy Football and Texaco Football Predictor.”