RSS FeedTest Match Ground Sponsor Lebara Appoints Essentially
Telecommunications company Lebara has appointed sports marketing agency Essentially to help activate the brand’s initial two-year cricket sponsorship with the Test Match Grounds.
Essentially will manage activation for the brand both in and out of the cricket grounds and help bring cricket to Lebara’s customers.
James Condon, Chief Marketing Officer, commented: “We are extremely excited about the opportunity we have created within cricket to build the Lebara brand in the UK and internationally as well as provide fantastic experiences for our customers.”
Lebara’s sponsorship programme includes perimeter boards and tri-visions at both domestic and international cricket held at the nine Test Match Grounds, as well as access to tickets, experiential activity and players.
